Privacy Policy
Information We Collect
To provide you with secure and personalized shopping services for infant & toddler pillows, pregnant woman pillows, and soothing pacifiers, we strictly comply with the California Consumer Privacy Act (CCPA), Children’s Online Privacy Protection Act (COPPA), and U.S. maternity/infant product retail data protection standards. We prioritize your family’s privacy and never collect unnecessary personal information, especially data related to minors.
Personal & Contact Information
- Basic Information: Full name, email address, phone number, shipping address, billing address, and relevant family details (e.g., infant/toddler age, pregnancy trimester) provided voluntarily to help recommend suitable products (e.g., pillow size for 6-month-old infants, support pillows for third-trimester pregnancy). This data is handled with extra confidentiality.
- Order-related Information: Product model, size, material selection (e.g., hypoallergenic fabric, BPA-free pacifiers), and customization needs (e.g., personalized embroidery on pillows, pacifier shape adjustments). Such data will be permanently deleted 12 months after order completion to ensure privacy security.
- In-store Pickup/Consultation Information (if applicable): Reserved pickup time slots, product fitting notes, and parenting consultation records will be temporarily stored and deleted within 30 days after the service is completed.
Payment & Transaction Information
- All payments are processed through PCI DSS-compliant payment gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account information. All financial data is protected by end-to-end encryption technology to ensure transaction security.
- Bulk Order Records: For corporate or institutional orders (e.g., maternity hospitals purchasing pillows, daycare centers ordering pacifiers, baby shower event planners procuring gifts), the purchase order number will be temporarily retained for invoicing purposes and automatically deleted after 12 months.
Website & Usage Data
- Browsing Behavior: Product pages you viewed (e.g., orthopedic infant pillows, full-body pregnancy pillows, silicone soothing pacifiers), shopping cart information, filter records (e.g., hypoallergenic, age-appropriate), and cookie data used to optimize services. We do not track or collect data from minors without parental/guardian consent.
- After-sales Data: Order logistics inquiry records, return and exchange application information, product review content, and usage feedback (e.g., pacifier durability, pillow comfort for infants). Such data will be automatically deleted 12 months after order completion.
How We Use Your Information
Your personal data is only used to enhance your shopping experience and ensure product suitability for your family. Without your explicit authorization (and parental/guardian consent for minor-related data), it will never be shared with any third party or used for commercial promotion:
- Order Fulfillment: Process your order payment, arrange delivery (with hygienic packaging for pacifiers and pillows), provide logistics inquiry services, and enclose a product safety & care guide with each order (e.g., infant pillow cleaning instructions, pregnancy pillow usage tips, pacifier sterilization methods).
- Customer Service: Resolve your after-sales issues (e.g., defective pillow stitching, pacifier material flaws, wrong product delivery), and provide return/exchange guidance, product selection recommendations (based on infant age/pregnancy stage), and safety consulting.
- Personalized Recommendations: With your consent, send you new product information that matches your needs (e.g., new hypoallergenic toddler pillows, ergonomic pregnancy pillows, age-appropriate pacifiers). You can unsubscribe at any time by contacting customer service.
- Compliance Requirements: Retain necessary transaction records for tax declaration and legitimate inquiries from regulatory authorities, ensuring all products meet U.S. CPSC (Consumer Product Safety Commission) standards for maternity and infant product safety (e.g., non-toxic materials, choking hazard prevention).
Data Security Protection
- Data Transmission: All information is protected by SSL/TLS encryption technology during transmission. You can confirm the encryption status through the lock icon in the website address bar.
- Data Storage: Personal information is stored on encrypted servers located in the U.S. Only authorized customer service, order processing, and quality control personnel can access necessary information, and all personnel have signed strict confidentiality agreements and undergone background checks.
- Third-party Cooperation: Logistics, payment, and customization partners can only obtain the minimum information required to complete services (e.g., shipping address, order amount, customization requirements for pillows) and must comply with the same privacy protection standards as required by U.S. law, including COPPA and CCPA.
Your Data Rights (CCPA/COPPA Compliance)
Pursuant to the CCPA and COPPA, you have the following rights regarding your personal information and your child’s information:
- Right to Access: Contact customer service at any time to request a free copy of all personal information we have collected about you or your child.
- Right to Correction: If your shipping address, phone number, or product customization requirements are incorrect, you can modify it through the personal center on the official website or by contacting customer service (provided the order has not entered production or shipment).
- Right to Deletion: After order completion and without after-sales disputes, you can request the deletion of your personal information and your child’s information (except as required by federal or state laws).
- Right to Opt-out: You can opt-out of the sale of your personal information (we do not sell personal information) and refuse to receive personalized marketing information without affecting your normal product purchases. For minor-related data, you can revoke consent for collection and use at any time.
To exercise the above rights, please contact us via the customer service hotline or submit a request through our website’s privacy portal. We will respond and process your request within 30 calendar days (compliant with COPPA timelines for minor data).